Public Relations (PR) is the practice of leveraging media channels to market your business and cultivate a positive public perception. It focuses on managing your brand, communications and reputation. 

Strategies for PR can involve events, community relations, corporate and social responsibility (CSR), crisis management, employee relations, media relations and social media (among others). Successful PR hinges on great communication, effective writing skills, creativity, and thorough research. Since strong PR leads to both greater exposure and an enhanced reputation, it in turn attracts more customers and increases loyalty of current customers. Furthermore, it can make you more money! According to MarketWatch, people will pay 22% more for products if the company has a good reputation.