PR is the practice of leveraging media channels to market your business and cultivate a positive public perception. It focuses on managing your brand, communications and reputation.
Strategies for PR can involve events, community relations, corporate and social responsibility (CSR), crisis management, employee relations, media relations and social media (among others). Successful PR requires great communication, writing skills, creativity and research. Since strong PR leads to both greater exposure and an enhanced reputation, it in turn attracts more customers and increases loyalty of current customers. Furthermore, it can make you more money! According to MarketWatch, people will pay 22% more for products if the company has a good reputation.
Edmonton Public Relations (PR) Services
Connected Creative’s PR services include:
- Events
- Press Conferences
- Community Relations
- Crisis Management
- Influencer Partnerships
- Media Relations
- Earned Media
- Social Media
Looking to gain more exposure through PR?
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